Featured post

DV8 are a training provider based in Walthamstow and have been successfully delivering work based learning programmes in the creative industries for over 10 years across London and the South-East. Dv8 courses provide students with courses in music, media, fashion and events where students work on industry projects and gain nationally recognised qualifications. Examples of this professional standard work include documentary films, music videos, live showcase events, fashion shoots, Online TV station focusing on young peoples’ issues and much more. Recently Dv8 students have interviewed Keri Hilson, participated in a Live Radio 1Xtra broadcast and produced a sell out event at Stratford Circus.

The Secretary of State has approved DV8′s application to open a free school in September 2014!

The Dv8 Academy “Re-imagine Education”

The Vision: In 2014 Dv8 Training will open the Dv8 Academy in London, a 16-19 school offering industry standard courses in Digital Media Production, Music Technology, Event Management, Performing Arts and Fashion and Design. The vision for the Dv8 Academy is to establish a school that will be regarded by young people, parents and employers as one of the leading schools in London for creative, music and media courses.

The students: The target student for the Dv8 Academy will be aged 16-18 in September 2014 from London who are passionate, creative and determined to develop a career in the creative sector. The school welcomes applications from all young people with high potential in creative, music & media.

Employers: The Dv8 Academy will be driven by the involvement of high profile and cutting edge employers influencing and shaping the curriculum and offer. We will work with employers to design programmes that produce young people with skills that are needed in today’s workplace. Employers will give talks, set projects, host visits, provide work experience and apprenticeships. Dv8 Training currently work with high profile employers including ITN news. Festival Republic, Universal Music, MTV, UNICEF, Adidas and Peer Music.

What will I study?: Vocational courses will be available at level 2 & level 3 (A-level standard) in Digital Media, Event Management, Music Technology, Performing Arts and Fashion & Design. All students will also study a language, enterprise, humanities, citizenship, employability and sports as well as Maths & English to level 2 (if not previously achieved)

Industry Projects: Students will work on a range of applied projects such as the IAMDV8 festival www.iamdv8.com, a one-day festival of creativity involving students, tutors, sponsors, artists and project partners as well as producing fashion shows, TV documentaries, digital record releases, showcases and exhibitions

Where can it take me?: There will be opportunities to progress into apprenticeships within the creative sector, partnerships with Universities that will offer taster days and pathways to courses and Dv8 Academy graduates will be supported to set up small businesses and enterprise projects.

Teachers from industry: The tutors at the Dv8 Academy will be dual professionals with formal teaching qualifications as well as many years of experience and success of working within the creative sector. All current Dv8 Training tutors are active in the creative sector including highly successful music producers, event managers, fashion designers, journalists and media specialists.

The school building: The Dv8 Academy school building will be modern, creative and unconventional. The Academy will incorporate Apple learning suites, music studios, rehearsal space, a theatre, fashion workshops and TV and radio studios. Space will be made available to students off timetable to develop ideas and extended projects.

High standards: Success and achievement at the Dv8 Academy will be underpinned by a strong disciplinary code, high competition for places and students will be expected to have high levels of punctuality and attendance in order to retain their place at the school.

The Facts

- Current success rates at Dv8 are well above national averages including English and Maths
- 97% of students who completed a course with Dv8 Training during the 11-12 Academic year stated that their learning experience was good or outstanding
- Ofsted noted that Dv8 are outstanding at meeting the needs and interests of learners and that there are outstanding levels of understanding and mutual respect between learners and staff


- Entry to level 3: 5+ GCSEs A* – C including English

- Entry to level 2: 5+ GCSEs D-G including English

Register Now

- You can register your interest now as a potential future student at the Dv8 Academy at www.dv8academy.com

- By registering you will also be added to the Dv8 Academy mailing list to receive updates and a full prospectus when it is published in 2013.

- You must be aged 16-18 in Sep 2014 to be eligible to register for the Dv8 Academy

t: 0208 509 6070
e: recruitment@dv8training.com

Teenage Developer from London Sells App for an estimated £20 million

This article was taken from Standard, click here to view the original

Screen shot 2013-03-28 at 12.28.02

It started as a hobby. But now a London teenager has sold a mobile app he designed to Yahoo! for an estimated £20-40million. Nick D’Aloisio, 17, invented his app Summly in his bedroom. It boils down information from lengthy news stories and features to make them mobile- friendly. D’Aloisio is just one of a new generation of so-called Digital Natives (DNAs).

Four out of five under-25s feel lost without the internet, according to a poll by the Science Museum. And in London there’s a community who were born digital and are making a good living from apps, software development and YouTube. Eight hundred million users visit YouTube each month, with four billion views a day. All you need is a computer and an idea.

“It’s a testament to how empowering technology can be,” says Eileen Burbidge, partner at Passion Capital, a venture capital firm. “My experience with these young people is that they don’t find that many challenges as a result of their age. If they do, they simply see it as another matter to deal with. Anyone who has ambition, a clever mind and solid work ethic can start an internet site or service with just a laptop and broadband connection. Growing up around computers means the skills they need are second nature.”

It also helps that they usually don’t have children to support or a mortgage. Burbidge says this means they have “less to lose”. “Add to that the fact that these ventures are often related to their own interests so they are their own target market and know what their peers want more than anyone else.”

James Gill is one of these. He turned 22 last Sunday and runs GoSquared, a successful analytics company. He says: “Age is no longer a barrier. Technology means anyone can go from nothing to having an internet presence and making money in such a short time and it’s incredibly empowering.”

With that in mind, here are London’s top DNAs.


James Gill, 22, Geoff Wagstaff, 21, James Taylor, 21

Co-founders of GoSquared

A real-time website analytics service that this crew from Kent started while they were doing their GCSEs, to help mere mortals make sense of their websites with statistics. Within five weeks of them starting at university they were offered investment. Gill and Wagstaff left to work on the website full time and Taylor joined them after finishing his maths degree at Cambridge. Now they are based in Farringdon and work with more than 30,000 businesses worldwide. David Cameron has visited their office and they have £1 million of investment.

Adnan Ebrahim, 22

Founder, Car Throttle

His website has been called “Top Gear for the Facebook generation”. Run out of White Bear Yard, a shared office space for technology companies, it is the largest auto-enthusiast social media site. Ebrahim studied economics at University College London and says: “Seeing successful entrepreneurs across London made me more motivated to run Car Throttle full time.”

Jess Ratcliffe, 22

Founder of thisyr.com and GaBoom

At 19, Ratcliffe founded GaBoom, a website that allows users to swap video games. She built the website herself and it now has more than 10,000 users. She is also working on thisyr.com, a site where people share pledges of what they want to achieve.

Joe Dytrych, 17


When he’s not studying for his A-levels, Dytrych works on CodeCards, a programming tool he built last year with Decoded in Islington. He has been programming since he was 11 and made CodeCards to help children learn to code together, through the internet. His Twitter name is @SomeHats because he says: “No one can spell my real name.”


George Burgess, 21

Founder of Education Apps

At 15, he ran his own eBay shop and had a turnover of £36,000 a year while doing his GCSEs at St Paul’s School. Now he runs Education Apps, which provides content to help with learning. The BBC, Pearson and Oxford University are partners. Burgess turned down a place at Cambridge University to go to Stanford because of the technology scene there, but he is planning to return home to London when he graduates.

Imogen Wethered, 24

CEO, Qudini

Instead of queueing up for London attractions, log in through this app on arrival and you will get a text telling you when you can get in. Last Christmas it cut queuing times to see Santa at Greenwich Market by 92 per cent and yesterday Qudini secured £150,000 of funding. Wethered and her co-founders, Fraser Hardy and Beatriz Juarez, work out of an office at the Wayra Academy in Tottenham Court Road, a company started by Telefonica to help start-ups.

Amy Brooks, 22

Works at DailySpank iPhone app

The girl from Kilburn has been involved with techie projects since she set up learning website Spark.Ed two years ago. Now she is based in Shoreditch where she works on DailySpank, a photosharing programme. Each day, users get a prompt to snap something in their lives. She has also created a game about trade development called Rewired State, for use within the Department for International Development.

Josh Oldham, 24

Founder of What’s Big In and Footy Bantr

Six months ago Oldham attended a course called Apps for Good and a tech workshop at a company called Freeformers. Now he is creating the What’s Big In app, which shows which YouTube videos are trending around the world and Footy Bantr, a social network for sports gossip.

Amarah Khan, Amina Hasan, Tamanna Rahmann, all 15


These girls from Tower Hamlets created their newly launched Android app to stop people from sleeping in. When chronic oversleepers try to press the snooze button, the app alerts nominated friends that their buddy is at risk of staying in bed.

Max Bye, 24


He started as a coder for M&C Saatchi, where he created Twet, a virtual pet you communicate with on Twitter. Now the Notting Hill resident is launching his own app. Boxtick is “an online place for users and their friends to find and share special moments. It’s something my friends like. I want to see if it resonates with others.”


Jamal Edwards, 23, SB.TVMusic

Views 162 million

Six years ago, Edwards was given a video camera for Christmas. He took it out on the west London estate where he lived to film his friends singing. Now his channel SB.TV is followed by Ed Miliband on Twitter and The Sunday Times Young Rich List estimated Edwards’s wealth at £6 million.

Klaire De Lys, 21

Views 78 million

Every Friday Klaire De Lys uploads a new video of her creating works of art on her face with make-up. She got into YouTube when she was doing her

A-levels and uploaded music videos. Now she lives off her channel. Her latest project involves creating 25 different looks for £25.

Jack Harries, 19, JacksGap

Views 61 million

Harries started the YouTube channel in 2011 to document his gap year but when he put twin brother Finn in a video he hit on a winning formula. Together they made what is now the 144th biggest YouTube channel in the world. They have a company called Digital Native Studios and have discussed setting up their own social network. Their mother, author and director Rebecca Frayn (daughter of novelist Michael Frayn) has said how surprised she was at their success.

Marcus Butler, 21

Views 38 million

His site shows funny videos discussing topics such as annoying mothers. When Butler hit 5,000 subscribers he celebrated by asking viewers for challenges and ended up putting on fake tan and dancing. He recently went to a basketball game with singer Rebecca Black of Friday fame.

Carrie Hope Fletcher, 20

Views 17 million

The little sister of McFly’s lead vocalist Tom Fletcher posts weekly videos on her channel itswaypastmybedtime. She started the “things I’ll never say project”, showing submissions as the closing title for most of her videos.

Work experience placements ‘boost pupils’ earning power’

This article was taken from The Telegraph click here to view the original.

Screen shot 2013-03-28 at 09.14.20

Young adults who took part in four or more activities with employers while at school went on to earn an average of £23,100 by their mid-20s, it was claimed. The total was £3,600-a-year more than those who failed to capitalise on business links.

The study, by the charity the Education and Employers Taskforce, said it underlined the value of activities such as work experience and school visits by local companies.

It follows warnings from Nick Clegg that pupils from independent schools are more likely to get top jobs after taking advantage of internships set up by their “sharp-elbowed” parents.

The disclosure also comes despite claims from the cross-party Commons Education Select Committee over a “worrying deterioration” in the standard of careers guidance in schools.

MPs warned that pupils were failing to pick the correct path into employment following a sharp decline in the “consistency, quality, independence and impartiality” of advice in schools.

Music & Performance Level 2 Learner Performance March-2013

Music & Performance Level 2

Over the past three weeks the Music and Performance course (MAP04 L2) have been put to the test.
Their task was to work in groups picked by their tutors (Kofi & Jason), pick backing tracks, concepts to write about, write the songs and perform them all in three weeks!

Although this wasn’t an easy task, the learners rose to the challenge and performed their material in front of an industry panel of judges consisting of Lady Ny (Recording Artist) Colin Batsa (Artist Manager) & Liam Tootill (SBTV General Manager).

Watch the video to see what they came up with.

DV8 Presentation Evening celebrating our Learners’ achievements

George the Poet

The presentation evening was a brilliant event. It was an amazing opportunity to celebrate the achievements of the learners on our four 6 month courses:

  • Fashion
  • Music Production & Business (Level 1)
  • SoundSkool / Music & Performance (Level 1)
  • Music & Performance

George the Poet one of the hottest names on the spoken work scene joined us to help celebrate their achievements. He shared his personal journey from wanna-be-rapper to poetry star and from school to Cambridge University student and performed two hard hitting pieces.

Links to George the Poet:

DV8 Training Awarded the ‘Creative Skillset Tick’ for Creative Media


Dv8 Training are proud to announce that Creative Skillset have awarded our Creative & Digital Media Apprenticeship it’s mark of excellence, the Creative Skillset Tick.

Creative-Skillset-Tick-logo-BLACK-smlThe Creative Skillset Tick, a rigorous evaluation of how training providers deliver their apprenticeships, employer relations, the quality of our recruitment, strength of industry connections, sector knowledge and the quality of the teaching.

This accolade from Creative Skillset’s industry experts has only been awarded to only four providers in London and we are very grateful to our apprentices and the employers we have worked with for helping us to gain this distinction. We are very proud to say that Creative Skillset have decided that our Creative & Digital Media has passed their rigorous standards to become one of the uk top creative media apprenticeships.

If you are interested in a career in the creative industries, Dv8 Training is the place to start. Click here to find out more about the Creative and Digital Media Apprenticeship starting in Sept.

You can learn more about the Creative Skillset Tick, it’s requirements and who else has recieved it in this trailer or at http://www.pickthetick.co.uk

Meet the Tutor – Leonie Bostock is our Lead Functional Skills English Tutor


What do you do at DV8?

I am the Lead Functional Skills English Tutor and I teach all learners on Foundation Learning Level 1 and Level 2 courses, including Alternative Provision.  I also provide additional learning support to apprenticeship learners.

What were you doing before you started working at DV8?

I was a Clinical Trials Administrator during my teacher training.  However, I also completed a degree in Photography, Video and Digital Imaging before retraining to be a Literacy teacher.  I ultimately felt I was more passionate about Literacy and teaching, although still love being creative.

How did you get a job at DV8?

I relocated to London from Nottingham to start my teaching career.  I found my DV8 job through online advertising and they took a chance on a newly qualified teacher.

What makes you good at your job?

My subject knowledge and the fact I care about my learners.  I want to help each one to improve their Literacy skills because it is such an important subject, whatever career they wish to pursue.  I also work for the Brent Adult and Community Education Service, teaching low-level and dyslexic adults, so I can transfer my skills between my jobs.

What do you do for fun?

In my spare time, I enjoy dancing, reading, writing, photography, language, travel and socialising.  I taught English in Poland and travelled around Eastern Europe in my late teens, and I am learning Polish and Spanish.  I am writing a book (slowly) and have recently started writing a Literacy blog aimed at students and writers.

What are your favourite TV shows, movies, books, bands, etc?

I like watching TV shows like Lost and Dexter, and documentaries (social and science).  I also enjoy action films, such as Judge Dredd and The Terminator.  My guilty pleasure is Home and Away.  (Don’t tell anyone!)  I read books in many genres, including drama, fantasy, travel and factual.  My favourites include: 1984, The Kite Runner, A Short History of Nearly Everything, One Hundred Years of Solitude, and Wild Swans: Three Daughters of China, to name but a few.  As for my taste in music, I have a very eclectic taste, including Hip Hop, Dance, Pop and Rock.  My favourite band has always been No Doubt, but I also love Eminem.

What was your favourite DV8 moment?

My favourite moments at DV8 are when I see my learners achieve things they never thought they would be able to achieve.  I love that the staff here are so creative and inspiring.  There is a special mix of talent, which fosters amazing growth in DV8 learners.  I also enjoy watching the learners use their new skills when performing at their own events, such as I AM DV8, RUN DV8 and Music Potential.

What are you up to at the moment?

I am working on my Literacy blog!  You can find me at: www.leoniebostock.com.  The blog is intended to be an accessible source of information on Literacy that students and writers can tap into.  If you can’t remember how to use an apostrophe correctly, need help with your spelling, or want to learn how to make your writing more creative, check it out.  My motto is: keep reading, keep writing, keep learning.  (Questions and requests for topics to cover are welcomed.)

What are your ambitions for the future?

I would like to continue teaching Literacy, build my blog, progress my own studies, see more of the world, speak Spanish and Polish more fluently, and eventually finish writing my book.  I would also like to write features and work on scripts for comics/graphic novels.

Here I am doing a dance routine with some students at Long Eaton Carnival.

Creative Choices – How to make a living in the Music Industry

This Article originated from Creative Choices. Click HERE for the original.

Music Potential DV8 CLC DJ Radio Production

Digital recording studios, online music stores, on-demand streaming and webcasting. New technologies have greatly reduced the cost barriers to the creation, distribution and sale of music. So how do musicians generate income from these opportunities?

Never have the ways musicians earn their living been so diverse. The ratio among different income streams is likely to change as your career progresses, so using what skills, contacts and resources you have is a good start.

Persistence, hard work and the ability to take the odd knock is all part of making money in music.

1) Performance

If you gig regularly, submitting regular returns to the PRS can be quite lucrative.

Most musicians join a band or ensemble to make money from performances. Such performances could be in pubs, concert halls, festivals, weddings and busking.

Some DJs earn huge sums of money from performing in nightclubs. Such work takes place in the evenings, leaving musicians time in the day to work in other areas such as recording or teaching, or to take on non-musical work.

Music venues have a license to play music in a public place, whether that is performed live, by a DJ or on a jukebox. The Performing Rights Society collects the license fee then distributes that money to its members. Becoming a PRS member is free and submitting regular returns can be quite lucrative if you gig regularly.

For many musicians starting out, touring can be very expensive and should be seen as a way of promoting your music, building contacts and making new fans.

2) Recording contract

Gone are the days of scratching your signature on a record contract pressed against a van bonnet on a wet and windy winter’s night in a pub car park. Larger record companies have begun to offer ’360 degree’ deals offering an investment across a range of artists’ activities.

However, very few major record companies source and sign new talent, but increasingly support their signed artists with marketing and PR.

Traditionally, record companies can handle publishing advances, mechanical royalties, sheet music sales, and license the underlying composition for synchs, samples or ringtones.

Publishing is all about your songs as opposed to being a performer. So when your song is played, be it on the radio, in public by another artist or as a ringtone, you are entitled to a share of the license fee. Mechanical royalties come about from the reproduction of your songs on CD, mp3s, anything that plays your tunes.

3) Talent competitions

There are a number of schemes to help fund and showcase talented musicians

This route is incredibly competitive. We all know about the X-Factor and the Mercury Music Awards, but there are increasingly a number of schemes to help talented people, particularly young people.

Talent competitions such as In The City and the American SXSW showcase new bands. For talented instrumentalists and singers there are funding awards secured by audition.

Many talent recognition vehicles should be seen as a way to raise your profile with the general public rather than a reliable source of income.

4) Recording

Music technology has come on leaps and bounds over the past few years, so has its quality, affordability and size. Many musicians nowadays own a home recording studio that could fold away in to a broom cupboard capable of creating a DIY hit.

The next step is relatively easy to get your music on iTunes, Spotify and other digital rights management (DRM) music-streaming services. It costs, but at least you’re getting your music out there.

5) Radio

Getting radio airplay can be a small but potentially significant way of earning cash. The BBC Introducing scheme is an excellent way to get your music heard.

Local radio, especially your local BBC station, is a good avenue too. You need to ensure your tracks are registered with a collection body so you collect your mechanical royalties.

Radio airplay can be a small, but potentially significant, way of earning cash.

Specialist genre shows such as BBC 1Xtra and BBC Radio 3 may also offer good opportunities. There are various web-based shows, again these should be seen as a way of profiling your work.

Satellite radio is not that big in the UK, but with further de-regulation of the airwaves on the cards this may be another valuable income source.

6) Teaching

This is money earned from your knowledge of the craft. This includes earnings from teaching in schools and community settings. Many schools take visiting artists and peripatetic music teachers.

There are also music services in most local authority areas in the country that supply music teachers. Commercial colleges such as BIMMACM and ICMPare good places for professional performing musicians.

There are also further education colleges and conservatoires offering teaching work.

7) Grants

There are a number of grant-makers interested in supporting musicians. It is likely they will only support professional and very specific activity.

For example, Arts Council England can support touring and the Musicians’ Benevolent Fund those musicians who have fallen on hard times. Be aware that grants nearly always have conditions attached.

8) Commissions and licensing

Composers work on commissions to write pieces for particular ensembles, festivals or orchestras. Licensing can come about through sales of your songs for use in TV, film or adverts.

There are a number of music licensing websites who present your recorded music to media companies, for example, Music Dealers. The Bandit A&R newsletter researches and publishes all sorts of opportunities to get your music heard by music professionals around the world.

But don’t forget, copyright your recorded works.

9) Fan funding

Networking with other musicians and important people can tap you in to other existing networks.

Many musicians and bands promote themselves to the general public and businesses using websites and internet marketing.

Building up and maintaining a network of contacts is crucial in this area. Networking with other musicians and important people can tap you in to other existing networks.

Of course, word-of-mouth is the most effective way to get noticed, so don’t discount Facebook, Twitter and other social media. The key here is to identify those individuals who really like your work and with a little coercion would be happy to promote you to their contacts.

Fan or crowdfunding has become popular and is a good way to connect directly with your fans to fund your new album. Available websites include Kickstarter and Pledge.

10) Music business

Don’t rule out diversifying your skills and potential income streams. Always think about how you can make the most of your resources.

For example, you could promote your own events, hire out your PA system, studio or rehearsal space or use your contacts to manage other acts.

Music Potential take over Wembley! Featuring Wretch32, Devlin & Many More!!!


Music Potential Wembley – 31st January 2013

Over 500 young DJs, radio students, music producers and performers, from across London and Birmingham, signed up for Choice FM’s Music Potential supported by Barclaycard when we started the project back in August 2012. For the participants who were selected, the past six months of workshops, master classes, mentoring sessions and industry placements has been truly life changing. Last night was a celebration of all their achievements.

It was also a milestone event for DV8 Training. Every year we challenge ourselves and our students to raise the levels. Admittedly, it’s a mighty leap from Stratford Circus shows to taking over Wembley Arena…. Thanks to everybody’s hard work we pulled it off.


Throughout the day DV8 performers and fashion show students worked the main stage, the Fusion TV crew chased down interviews and filmed the industry panels, ‘Run DV8’ rocked the open mic and the Dv8 house band controlling the Jam session. On the main stage and in the VIP lounge the event promo video created by Dv8 media apprentices was screened.

Behind the scenes coaches were booked, wrist bands handed out and event students from MIP and the Live Events apprenticeship worked with events staff to coordinate the many spaces and activities. What other college or training provider in the country can bring the creative potential of its learners and staff together in such an amazing way!!


Headlining the day we had fantastic  performances from Angel, Shezar and RoxXxanne.  The day ended with a legendary set from home team heavyweights Devlin and Wretch32 – the icing on the cake!

Now for IAMDV8 part 3!!!

Summer here we come. :)

Check out a short overview of the night!

Full Video Edit Coming Soon! – In the Meantime also check out the breathtaking final performance of the night from Wretch 32 & Devlin below.

Music Potential report for Global / Barclaycard, Choice FM & DV8 Training

Music Potential report for Global / Barclaycard 

MPX Music Production / Song writing & Performance

DV8 Training, Walthamstow


> MPX students pose for a group photo after performance at The Outset

The second phase of Music Potential brought together successful participants selected from the various London-wide taster sessions. The aim of the 5-day MPX boot camps was to offer participants a deeper experience in their chosen discipline and develop the skills to help them progress into the creative industries. Songwriters and performers developed vocal techniques and worked together to craft finished group compositions and one ensemble piece. Music producers worked towards completing fully arranged and mixed compositions.

Participants demonstrated a clear commitment to the programme from the start. Despite our initial concerns around potential travel issues (particularly for those based in South London) we were pleased to see that many participants made the effort to set off early in order to arrive at the centre for 9.45am registration. Retention figures were very positive and engagement levels were high.

Tutors SherzAr, Jammin, Wonder and Ryan Turley provided hands on support and advice. Not only did they offer an insight into the industry and share skills, they also served as mentors to many members of the MPX group. Industry guest Spider J (Lee Scratch Perry, Madness) was invited to offer performance feedback mid-week and support the development of compositions in the production suite, bringing a welcome live music element to the MIDI programming sessions.

Interpersonal skills qualificationsAs part of our commitment to deliver appropriate qualifications for all participants, we selected the NCFE Level 1 Award in Interpersonal Skills. The interpersonal skills sessions, delivered by Fusion, were well received. Learners recognised the value of the session and appreciated that the industry role-play scenarios were tailored to meet the challenges of their particular area (song writing and music production). Participants were highly attentive and many sessions ran over as learners raised questions and debated issues that arose from the workshop. Below is a spread of feedback from participants:

“The Interpersonal Skills sessions gave me a better insight on how to come equipped into the industry.”


“I found the whole experience very helpful as I did not know what interpersonal skills were prior to this and I can say they have improved.”


“I think the interpersonal skills sessions have enabled me to communicate a lot better with people. I do not usually find it so easy to talk to people. The sessions showed me how to network.”


A positive learning environment

Throughout the 5-days, both groups demonstrated an excellent level of camaraderie and mutual respect. Vocalist and songwriters put aside personal musical preferences to contribute to a collective vision – the final group songs were a testimony to their collaborative abilities. Producers were able to cater for the needs of the MPX artists and in many instances created unique backing tracks for the final performances.

The week culminated in a presentation on Friday at The Outset Centre. Industry guests Krept & Konan, Ny and Colin Batsa were on hand to offer constructive feedback. Overall, feedback for the artists was very positive and many of the producers were offered opportunities to submit music to established artist management company EGA. Ny and Colin were particularly proactive in championing the music produced by the MPX students.


Many of the participants felt that they had increased their confidence as a direct consequence of their engagement in the programme. Others identified the value of collaboration and have since gone on to record songs and shoot videos with members of the MPX collective. In one particular instance, vocal support tutor Jammin set time aside to record music with Theo Gonzales (Fee Fee) one of the MPX artists. Activity on social networks, post MPX workshop, shows strong connectivity between group members that transcends genre, region, education and culture.

 A learner’s perspective

The tutors are absolutely amazing; they made all of us feel welcome and they supported us all the way. My highlight has to be meeting a lot of different types of people… I also feel like my confidence has increased; I’m not as shy when it comes to performing. Thanks to Music Potential for seeing the potential in me and allowing me to grow up as an artist.

Malina, singer

“I was really happy and excited that I was selected to be part of something so great and positive. Basically, it was a lot more real life rather than hypothetical. The music that is being created around me could realistically be successful and do well in the charts.”

Darlene, singer

When I found out I was chosen for the programme I was delighted, as I knew I had a chance to fulfill my potential, while working with individuals who had more knowledge and experience than me in the music scene.

Bundi, MC

Visit http://mpxworkshop1.tumblr.com/ for videos, blogs and photos of the MPX participants



New Beginnings for Kyle

I was a footballer in the past. I was playing semi professional football since the age of 14 and was offered to play as a professional at 16. However, I got into a lot of trouble with the crowd I hung with at the time and got stabbed in my knee with a screwdriver. The incident almost led to my leg being amputated.

I spent the next 18 months wondering what to do, so I turned to my music again and here we are today. To be honest, I felt I wasn’t gonna be picked as there were far better people with music abilities and different types of singers and rappers, but when I was picked I was exceptionally happy, because it gave me the chance to improve and show what I’m about.

I have achieved things in my life but it showed that when one door closes, another opens. I’m so grateful for this opportunity and I would love to recommend this chance for anyone. Honestly, it surprised me because in the first day I only knew one artist, but by the end of that day I spoke to everyone and made a track with all the artists and it was a banger! lol

I have made a lot of friends and people that I would look out for and help if they ever needed it. There are too many highlights to calculate to be honest. I have love for everyone and the tracks that we made and the way we all connected was amazing.

MPX was literally a once in a lifetime for all of us as we were blessed with the skills and were here to help each other. We all created a bond and would love to have a reunion every so often. I would love to thank everyone in Music Potential for giving us the opportunity and getting a great idea and being determined to pull it off. It showed that you were ‘IN THE ZONE’ let’s make Wembley a success so we don’t end up “FLOATING AWAY.”

 MPX Radio / DJ Skills

Roundhouse, Camden

The second leg of MPX took the programme to the Roundhouse in Camden for a 5-day workshop in radio and DJ skills. From the outset the recruitment team faced restrictions on the number of participants allowed to participate at the venue. With the cap set at 30, the recruitment team was unable to ‘over recruit’ to compensate for potential non-attendees. Despite the challenges, the recruitment team was able to deliver sufficient numbers.

Project tutors Ray Paul, Mark Anthony, Funk Butcher and Joss Ryan were supported by Chelle Parker, DJ Sincere and DJ Marxsi. Together the tutor team worked with Fusion to offer broad and far reaching support for all participants.

> Kojo & Jade Avia share their radio experiences with the MPX students

Industry Guests

The week was bolstered by significant support from Choice FM and a selection of industry insiders. Guests included Choice FM breakfast presenters Kojo & Jade Avia, R&B artist and MP ambassador Angel, as well as Rinse FM DJs Mika and JJ. Learners were able to interview guests for their radio show and ask questions during the panel. Several participants from the MPX Performance & Songwriting workshop were invited to the Roundhouse as guests on the radio show. The creative exchange highlighted the deep levels of interaction between the various MPX groups.

Media coverage

Respected online blogs and TV platforms were invited to cover the Roundhouse workshop and film the panel (pictured above). Among the select media outlets, The Cut magazine and What’s Up (Pick TV/Sky) were on hand to report on the MPX programme.

Barclaycard engagement

Visits from the Barclaycard team also provided additional value to the learner experience. The sponsorship team, led by Kaja Jarosz, provided participants with an insight into the world of large scale events and corporate sponsorship, while Mfon and Ali delivered a master class in how to successfully manage your finances as an emerging band.

Interpersonal skills qualificationsOnce again, the participants showed a clear commitment to the qualifications and were keen contributors to all Interpersonal skills activities.

“The highlight for me since it started was the interpersonal skills workshop. It gives you a great insight into what to expect whilst being within the music business.”


“The award in Interpersonal Skills has made me more confident in my networking and communication skills”



As a result of their commitment to the MPX programme, novice DJs were able to complete the course with high quality DJ mixes and the radio collective was given the opportunity to visit Choice FM to put the finishing touches to their radio shows, with help from respected presenters such as KC. Many of the participants have stayed in contact with each other via social networks and are actively seeking progression routes into the industry.

> MPX radio students takeover Choice FM

 A learner’s perspective

“This workshop has been more then I imagined. The passion from Fusion wanting to help us pursue our dreams has been touching and the time and effort our DJ tutors (Funk and Joss) have put in, has been incredible. All I wanna do is learn as much as possible. My highlights so far have been talking to the Choice FM DJs and listening to all their advice. I spoke to DJ Abantree one to one and he gave me some great advice on DJing and I even got to play a short mix for him, that was nerve wracking but very exciting. Thanks!”

Devi aka DJ D-STAR 

“The course was certainly more than I imagined it to be, it has been great from the hands on work to the industry professionals we have had come in and talk to us.

I would say the highlight so far would be actually getting the chance to DJ and of course Angel coming in and talking to us.”




Sara makes radio waves

I actually stumbled across Music Potential through an email I got from Choice FM. I didn’t know what it was about or anything more than it was for young people getting into the music industry. What stood out to me was that it was music and business related, great networking.

MPX has impressed me. It has bombarded us with so much useful information, and kept us busy – from interviewing, to editing, making our own choice; great responsibility. Since graduating this summer 2012, I’m finally gaining experience!!

The highlight for me so far, has to be when we interviewed Koko and Jade also Abrantee, and I have met Angel – it was so simple, fun and informative. I never really considered radio as a career path so for me personally, Music Potential has opened my eyes to radio production, which I’m so grateful for. Thank you MPX :)

Music Potential Connects, December 14th @ Wembley Arena

MP Connects at Stratford Circus was added to the Music Potential programme to bridge the gap between the intensive MPX workshop delivery (during October/November) and the finale event in January 2013. Having identified the need to bring the various groups from London and Birmingham together before Wembley, we were able to use the Dec 14th event to encourage networking, offer feedback on performances, share skills, as well as build confidence and a sense of collective camaraderie.

The gathering also gave participants an opportunity to enhance their qualification portfolio. MP Connects was an essential experience for the DV8 event management students as it gave them a practical introduction to Music Potential project, as they prepare to manage the large-scale event at Wembley Arena.

With a limited budget, the team combined resourcefulness and sheer hard work to bring the event together. Industry guests and established performers such as Jammin, Nick (Oxygen Rooms), ShezAr and Sleeka offered advice and encouragement to the emerging artists, the Birmingham and London media teams documented the day, while DJs provided the musical selection. MP Connects provided the team with a rich learning experience and an opportunity to prepare project partners and participants alike for Music Potential Wembley Arena. 


  • The MPX programme has created a unique platform to engage young people from across London and build long-term bonds between across a range of ages, skills, cultures and backgrounds.
  • The selection process demonstrated that there was a clear need to support young people from across the spectrum. Beyond formal education, for many of the participants MPX offered them the hands on experience they needed.
  • Interpersonal Skills qualifications were well received by learners and played a vital role in providing them with a professional framework to view the industry and the implementation of their creative skills.
  • MP Connects was a necessary additional to the MP programme. The networking/showcase event gave participants time to develop their presentations and stagecraft ahead of the main event in January.
  • The Match My Potential phase of the programme is set to offer unparalleled progression opportunities for many of the MPX participants as they attempt to take their skills into the commercial industry.